After Press Ganey acquired Doctor.com in Q4 2020, I was part of its first true digital marketing team, focusing primarily on lead-gen and growth campaigns. I was also part of Press Ganey’s first rebranding efforts, establishing the company’s new voice and tone. Then, following the acquisition of tech company Forsta, we rebranded again in Q4 2022 — going bigger and bolder this time. I again got to shape the voice and tone for Press Ganey, writing (or in some cases editing) every page on the new and improved pressganey.com website.
In June 2024, Press Ganey published our first-ever (or, at least, first-in-a-long-time) patient experience trends report. I worked closely with our data science team and thought leaders to crunch the numbers and write the content. I then collaborated with our creative team on the best ways to present some of the information. Read the whole report here.
In March we launched our “Employee experience in healthcare 2024” industry insights. Working closely with our data science, comms, thought leadership, and product marketing teams, I outlined the data narrative and wrote the piece. Then I dug into the visuals with our creative squad to produce a dynamic-looking report. Read it here.
Annual research describing how consumers find and decide on healthcare and providers today. Read it here.
In 2022, we launched an ebook targeted at patient experience professionals and chief experience officers. I wrote the ebook, along with all supporting materials. Read it here.
A top-funnel piece aimed at CXOs and other experience leaders in healthcare. Read the whole thing here.
An article ghostwritten for Becker’s, promoting Press Ganey’s thought leadership in tech and AI. Check it out here.
A bottom-funnel piece of sales enablement explaining the full breadth and depth of our Human Experience platform’s capabilities. Check it out here.
Our annual CX trends report. I wrote survey questions, launched the survey, analyzed results, and wrote the report on how consumers are finding (and making decisions about) their healthcare. I also developed all supporting assets, from the landing pages to the emails, from the ads to the press release. Read it here.
We targeted CHROs and other HR leaders with a mid-funnel ebook on driving employee engagement. See it all here.
An email sent to execs across BUs (CX, PX, EX, safety, etc.) promoting an ebook (also written by me). (Open rate = 69.15%, click rate = 9.99%, click-through rate = 14.4%.)
Launched at Press Ganey’s annual client conference HX24, I collaborated closely with thought leaders across all BUs on this all-digital (a first, for Press Ganey!) ebook. Read it here.
Our second advertorial promoting HX24 in Becker’s celebrated the 2024 award winners — the individuals and organizations making their mark on the healthcare industry. Read it (and see who won!) here.
To promote Press Ganey’s annual Human Experience (HX) Conference, HX24, we published a series of advertorials in Becker’s Hospital Review. This article introduced our new AI-powered tools on the HX platform. Read it here.
In my role as director, content and copy, at Press Ganey, I collaborate closely with our executive team and thought leaders to ghostwrite several bylines, which we then pitch to relevant media outlets. This one, on behalf of our chief safety and transformation officer, speakers to her personal experience as a safety leader over the past 25 years. Working with our head of PR, it was picked up by Becker's. You can read it here.
An email sent to leaders at health plans driving toward an ebook. (Open rate = 21.57%, click rate = 9.41%, click-through rate = 43.6%.)
A top-funnel email promoting a blog (which, not to brag, I also wrote) sent to CXOs and other healthcare experience leaders. (Open rate = 36.2%, click rate = 7.99%, click-through rate = 22.1%.)
Press Ganey’s first digital campaign focused on its workforce solution. This ebook is part of our top-funnel content. Read it here.
This was our second top-funnel piece in the workforce campaign, with a focus on nurse turnover — a hot topic among healthcare leaders and influencers at hospitals. Our primary target demographic was HR leadership (CHROs), with a secondary focus on nurse leaders. Read it here.
Our mid-funnel content for the workforce campaign was a case study roundup featuring three Press Ganey clients who were seeing success with the solution. Check it out here.
This was the top-funnel content in Press Ganey’s very first consumerism campaign. Read it here.
Occasionally I dabble in social media — particularly LinkedIn, which is the platform where Press Ganey has found its biggest audience. Here’s some intro copy I wrote — and you can see the full post (which I also wrote) here.
I get to do a lot of brand-level work — which I truly love. When our CMO tasked me with creating our brand values, I hopped to it!